Sharples Group Reveals New Brand Identity

Sharples Group unveiled their new brand at a prestigious technology event at the Halliwell Jones Stadium, Warrington on Wednesday 22nd May 2019.

The refreshed brand has been developed to align more closely with the managed print and document management solutions industry, in which Sharples Group has been a key figure for over 40 years.

An agile company, Sharples Group has continuously stayed at the forefront of technological developments and the rebrand reflects a future forward look. The sleek new design features cyan, magenta and yellow with grey shades reflecting the colourways used in print to create myriad hues. And the sharp, sleek look reflects the streamlined and effective working methods used by Sharples Group. The refreshed look has been carried across all elements of the company including digital.

The rebrand comes at a time when Sharples Group is redoubling its focus on wellbeing in the workplace. Having formed new links with Active Cheshire, aimed at making the Sharples Group work practices as healthy as possible, the time was right for a new fresh look.

Mark Brocklehurst, joint MD said of the rebrand,

“Over the past 40 years we have created a reputation for excellence within the industry and we are now looking to the next 40+. We are actively encouraging our team to combat a sedentary workplace and we are all on board with new innovations, like walking meetings. Our new look brand identity is another key part of our continuous improvement programme. We are effectively making sure we are in the best possible shape as a company, a team and as individuals.”